Jim Morris is the founder and President of Clarity Business Advisors.  Jim is known for leading for improvement and has a record of producing measurable positive business results through his experience and sharp business acumen.   He brings over 25 years of top-level executive leadership experience with privately and publicly owned world-class companies.  Jim specializes in solving very difficult business problems to ensure profitable growth as well as leading companies through significant turnaround situations. He is a very creative as well as a structured problem solver. He has been formally trained in Lean and Continuous Improvement through some of the best sources available. Jim’s experience in all functions of a business has given him a unique ability to adapt and understand complex business situations. He has worked with clients including Boeing, Ford, Terex, Peterbilt, International Paper Co. and Honda, as well as smaller private equity and family owned companies.  No company is too large or too small for us to make positive contributions.

When assessing clients’ needs there may be situations in which additional or specialized expertise is required. Through our vast network of trusted business and professional experts, we can provide service depth to meet most needs. Our goal is ensuring your business meets its’ full potential and that we bring value to your organization.

Jim is also the owner and CEO for The Alternative Board, in the greater Tennessee Valley region. The Alternative Board® (TAB) assists owners of small to mid-sized businesses achieve their personal and company visions through the advice of professionally facilitated peer group meetings and one on one executive coaching.

Jim Morris has a stellar reputation in business as noted in the following comments:

Jim worked on a very difficult assignment with me. Jim is a disciplined leader who improved the company’s financial performance. Jim sets high expectations and works well as a team leader to achieve strong measurable results.

S. Price, Private Equity

I give Jim Morris my highest recommendation as a Business Advisor that I hired to assist me in improving the performance  of my company.  He successfully assisted both me and my leadership team review and change our company to position it to achieve significantly higher levels of profit and growth.  Jim is very easy to work with, has a wealth of knowledge and experience, and is a person of high integrity that earned my complete trust.

Blair Glenn, Chairman of the Board, Quality Industries

Jim’s success is clearly attributable to his approach to work with a blend of leadership, business management skill and mentorship of others. His ability to finesse the organization’s strengths produces the kind of results that stakeholders expect of such a talented executive.

K. Countess, CEO, The Countess Group

Jim is the consummate professional business leader. Jim has a grasp on all aspects of successful business excellence. “Exceed expectations” is his leadership mantra.

J. Wiseman, VP Manufacturing



“Whether you think you can, or whether you think you can’t, you’re right”
Henry Ford